TODAY AT 65.
2017 Marked TODAY’s 65th anniversary. A year of meticulous editorial research, combing through archives, transferring newsreels and show content produced a multi-platform brand campaign that celebrated the show’s legacy from the early days of Dave Garroway and his companion, J. Fred Muggs, to the present era, with many stops along the way.
We put the iconic sunshine logo to good use for this original Holidays campaign that I shot back in 2016. The show liked it so much, they are still using it.